Chris Potoski: From Business to Private Family Life with Brandi Love

Chris Potoski is a low-profile American businessman best known publicly as the husband of Brandi Love. Behind the scenes, he has worked across technology, media, and property management. He co-founded a social-media software company, has been listed as a corporate officer in Florida business filings, and is connected to a boutique vacation-rental brand in Northern Michigan. Even with these activities, he and his family try to keep life private and simple.

Quick bio

Early life and education

Information about Chris Potoski’s early years is limited in public sources, which matches his preference for privacy. However, self-published career materials and interviews say he studied at Central Michigan University and finished his degree in the mid-1990s. These sources also describe a move from early corporate roles into entrepreneurship. As with any self-posted résumé, treat details as his own account unless independently verified.

Early career: from healthcare business to tech

According to an in-depth two-part interview, Potoski spent his first professional years in healthcare business development and management. Around the early 2000s he shifted focus toward technology and digital projects. He co-founded Invixis Media Systems, a company aimed at building “micro social” networks for niche communities. Public press and industry write-ups from 2010–2011 tie his name to Invixis and describe client work and product goals.

The same interview notes a major lifestyle change in 2004 after a health scare, which pushed him toward lower-stress, entrepreneurial work. Again, this is his own account given in a recorded interview.

Tech and software projects: Invixis and more

Invixis aimed to help brands and creators host their own social communities instead of relying only on big public platforms. A contemporaneous press release shows Invixis collaborating with the hosts of Discovery Channel’s Ghost Lab to launch a dedicated community at EverydayParanormal.com—an example of the niche networks Potoski advocated.

His personal résumé (hosted on his own site) lists roles as Founder & President of Invixis Media Systems and WhyZoom Media, with a focus on search, web software, and online properties. Because this is a primary, self-hosted document, it is useful for understanding how he presents his career timeline, while outside coverage helps confirm the projects existed publicly.

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Property and hospitality: Tracey Jordan / TraceyJordan Collection

Away from tech, Potoski is closely linked to Tracey Jordan (also branded as the TraceyJordan Collection), a boutique vacation-rental business offering luxury lakefront villas around Northwest Michigan (Lake Charlevoix, Walloon Lake, Burt Lake, and nearby areas). A public municipal document from Burt Township, Michigan (2016) lists a zoning variance application for “Tracey Jordan Properties / Waters Edge LLC” signed by Chris Potoski, which shows his operational role in real property there. The brand’s public page markets those Michigan vacation homes.

Corporate records: TJC Asset Management and TrafficSoup

Florida’s official records list Chris (Christopher M.) Potoski as an officer of TJC Asset Management, Inc. A useful detail for readers: this particular Florida corporation was voluntarily dissolved on April 11, 2024; corporate names can be reused or re-formed in other states, but the Florida entity under that document number is no longer active. Florida filings also show TrafficSoup, LLC with Christopher M. Potoski and Tracey L. Potoski as managers—evidence of ongoing business activity connected to the couple. Public filings like these are strong, verifiable sources for company roles.

Working with Brandi Love

Potoski has worked with his wife on several projects. The Wikipedia biography of Brandi Love notes that in 2006 she and her husband collaborated with Falcon Foto to launch Naked Rhino Media, a company producing niche content. This is one of the few places where their professional paths are documented in mainstream sources.

Their marriage is public and well documented: Brandi Love’s page confirms they married in 1994. Entertainment databases like IMDb also list the couple as having one child and being married since that year.

Media appearances and public profile

Potoski himself keeps a very low public profile. Most media attention focuses on his businesses or on joint projects tied to Brandi Love’s brand. If you’re researching their media footprint, one reference point is Penn & Teller: Bullshit!—an episode about the adult industry that features Brandi Love. It helps place the couple within wider discussions about the industry and free expression, even when the episode is about her rather than him.

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Private family life

Despite public curiosity, the couple generally keeps family life private. Sources note one daughter, whose identity they keep off the record. For anyone writing about them, it is good practice to avoid sharing private addresses or unverified personal details. Reliable public records and reputable profiles are best for basic facts; speculation should be avoided.

Why Chris Potoski’s story interests readers

Many readers are curious about Potoski because he combines different tracks: enterprise/tech projects, hands-on property work, and support roles in his spouse’s brand. He represents the business side of personal brands and creative industries: forming companies, handling operations, and building products that sit behind what most of us see on screen. His story is also about choosing privacy in a world that often rewards publicity.

Final notes on accuracy

This article focuses on verifiable information from credible places such as public records, interviews, press releases, and professional profiles. Where details come from self-published items (like a résumé), they are clearly treated as self-reported and balanced with independent records.

Frequently asked questions (FAQs)

1. Who is Chris Potoski?
   He is an American businessman and tech entrepreneur, known publicly as the husband of performer Brandi Love. He has worked in software, online media, and property rentals.
2. What companies is he linked to?
   He co-founded Invixis Media Systems (tech/social software) and is linked to the TraceyJordan vacation-rental brand in Michigan. Florida records have also listed him with TJC Asset Management, Inc. and TrafficSoup, LLC.
3. Is TJC Asset Management still active?
   The Florida corporation named TJC Asset Management, Inc. was voluntarily dissolved on April 11, 2024. Corporate activity can exist in other places or under different entities, but that specific Florida filing is inactive now.
4. What is Tracey Jordan / TraceyJordan Collection?
   A boutique vacation-rental brand offering lakefront villas in Northwest Michigan. Township zoning minutes show an application signed by Chris Potoski for a Tracey Jordan property in 2016.
5. What is Invixis Media Systems?
   A company that built “micro social” platforms so brands could host their own communities. Interviews and PR coverage from 2010–2011 discuss Invixis projects and clients.
6. How is he connected to Brandi Love’s career?
   In 2006, Brandi Love and her husband worked with Falcon Foto to create Naked Rhino Media, producing niche content.
7. When did Chris Potoski and Brandi Love marry?
   They married in 1994.
8. Do they have children?
   Yes, they have one daughter, and they keep her identity private.
9. Did Chris Potoski appear in media himself?
   Most media references focus on their businesses or on Brandi Love’s work. One widely cited program involving her is Penn & Teller: Bullshit! (episode on “The War on Porn”).
10. Where does he live or work now?
    He does not publicize exact personal details. Verified footprints show corporate activity in Florida and business/marketing for properties in Michigan; his tech projects have listed addresses in North Carolina in past résumés and press.

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